In my current role as a Graphic Designer for Glanbia Performance Nutrition, I work across a variety of sports nutrition brands.
Our main and most prominent brand being Optimum Nutrition which is largely considered the biggest protein powder brand in the world, with it’s main product, Gold Standard 100% Whey Protein, being a category staple and regular household item.
Optimum Nutrition
Roll out of Above-the-line Campaign Assets
I work closely with our marketing team and creative agency to create and roll out finished art across all our above-the-line touch points, such as Television (Traditional and On-Demand), Out-of-Home (Billboards and Digital Rails), in-store point of sale, print materials, oversee photography and video production shoots, create social content and more.
Product launches
Recently I’ve completed work on a new product launch for some flavour extensions to our existing Amino Energy Sparkling Ready-to-Drink range. I worked closely with our marketing team leading the art direction, graphic design and finished art across this micro-campaign.
